At Forrester, we believe that empowered customers have given rise to a new era we call The Age of the Customer. We define this as:
A 20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers.
Old sources of competitive advantage are business as usual. Now to be truly competitive your company must become customer obsessed, which means you need to have deep knowledge of and engagement with your customers.
Forrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in business technology, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow.
FORRESTER’S ROLE MANIFESTO
By focusing our entire organization on serving clients by professional role, Forrester delivers highly relevant research-based services aligned to your agenda — not ours. This unique role-focused approach is central to our corporate mission: helping you succeed every day. Our Role Manifesto represents this distinct commitment.
Corresponding Web Link: http://solutions.forrester.com/ageofthecustomer?intcmp=mkt:ban:ah:AoCAnon
Contact Information :
Forrester Research, Inc.
Unit Nos 301 – 310, Splendor Forum, Jasola
New Delhi 110025, India
Tel. : +91-11428-40000
Fax. : +91-11428-40009