Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organisations.
Forrester clients want to make an impact. They want to be challenged with future-focused thinking that drives growth and results. What they value most is a bridge between managing today’s reality and realising tomorrow’s potential.
We challenge our clients and each other with provocative and original ideas. We offer a path forward to improve business results.
At Forrester, our core values guide us in everything we do:
DIFFERENTIATE THROUGH BUSINESS TECHNOLOGY
In the age of the customer, tech professionals must work with business executives to champion a business technology agenda: the technology, systems, and processes to win, serve, and retain customers.
Shifting resources to the BT agenda requires CIOs to move beyond IT’s traditional focus on technology assets and to expand their role as leaders of a customer-facing function, responsible for creating superior customer experiences across channels and delivering digital business innovation.
To learn more about how Forrester can help you drive the business technology agenda in the age of the customer, visit:https://go.forrester.com/research/bt/
Forrester Research, Inc.
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Country Manager, India