Chairman and Managing Director – Samsika Marketing Consultants
Brand Guru, Jagdeep Kapoor is the Chairman and Managing Director of Samsika Marketing Consultants, Mumbai, a leading brand strategic marketing consultancy with an impressive list of clients drawn from both multinational and Indian firms.
Samsika has successfully entered its 17th Anniversary year.
He has contributed to the brand building of a large number of brands including Carrier, OTIS,Navneet, Halls, Mother Dairy, Seven Seas, Monginis, Frooti, Panacea Biotec, Cinthol, Nirma,Fevicol, Nutrela, Anchor, Safal, Wizcraft, FedEx – Blue Dart, Bailley, Peppy, Natural Ice Cream ,M – Seal, Balrampur Chini,Welspun Spaces, Aptech, Arena, Listerine, D’damas, Nakshatra, Asmi,HiranandaniUpscale,Garware,MotilalOswal,Tetrapak,ChainiKhaini,Himalayan Natural Mineral Water,Kisna,Agni,Eraser,Fevicryl,KotakMahindra,TheClub,SSI,Unichem,Kishco,Kores,VETA,Aditya BirlaGroup, EcoleMondiale,Oberoi Constructions,Cinemax,Orchid, Hiranandani Hospital,
Dr. Shroff Eye, Lubrizol, Relaxo Footwears.
Respected as a “Brand Guru”, Jagdeep Kapoor is a prolific writer and has published over 1611 articles on brand marketingand sales in newspapers and magazines such as Economic Times,The Afternoon, Business Today, The Hindu Business Line, Business World, Deccan Herald and The Times of India. The author of several successful books, his earlier books titled “24 Brand Mantras, “24 Brand Mantras – Second Edition”,“24 Brand Mantras Hindi Edition”, “Brand Serve”, “Brand Naamkaran”, “18 Brand Astras”, “18 Brand Astras – Hindi Edition”, “9 Brand Shastras”, “9 Brand Shastras Second Edition”, “9 Brand Shastras Hindi Edition”,“Brand Switch”, “27 Brand Practices”, “Brand Seg’meant’ation” and “1800 Runs – Brand Sale Khel Mein”, were all bestsellers.
The new edition of 24 Brand Mantras and 9 Brand Shaastras has just been launched. The Hindi
edition of 24 Brand Mantras has also been launched.
Mr. Kapoor’s book ‘Brand Switch’ has been launched in USA, including the Spanish edition.
He is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies, Mumbai,of which he is an alumnus. He is the visiting faculty member of British Council’s Strathclyde MBA Course. Jagdeep Kapoor has conducted over 801 training programs and has trained over 16200 MBA students and has trained over 23312 Indian Managers.
Samsika was awarded the prestigious Jamnalal Bajaj Fair Business Practices National Award from
the Council for Fair Business Practices for the year 2002.
Samsika has regularly encouraged young MBA students by presenting the Annual Samsika
Award for Academic Excellence in Marketing™, for 10 Years.